The Brief

In a world where consumers are overwhelmed by sales messaging and the "see now, buy now" phenomenon, Amazon saw an opportunity to stand out. The goal? Disrupt the smartphone market with unbeatable deals and transform advertising into an engaging experience that people would actively seek out.

The Big Idea

The relaunch of Google Street View in July 2022 became the catalyst for a game-changing concept. Amazon collaborated with Google to turn three iconic locations into an interactive "Hunt and Score" game, blending exploration with the thrill of exclusive deals.

The Technology

We created a gamified experience using Google Street View APIs and Unity to recreate urban landscapes. AI and custom 3D models transformed locations into a Winter Wonderland for Prime Day, while progressive game mechanics added unique challenges. Presented as a swipe-up game, users explored iconic settings to uncover hidden surprises.