Amazon Prime Day has always been a much anticipated shopping occasion for people worldwide, and India’s 1 billion+ population is no different in that sense. But an important cohort within this massive population was different in one very key way – their preferred choice of technology.
"60 million Indians still believe that video has not yet killed the radio star – tuning in to their favourite radio channels day after day, while commuting to and from work. "
Amazon wanted to find an innovative way to meet this cohort in a way that spoke best to them. And so they did, in a way that has never been seen before in the world. Amazon India embarked on a radio-tastic adventure during Prime Day, unleashing the “Prime Day Broadcast.”
Picture this
Billboards became rockstar radio transmitters in Mumbai’s traffic jam symphony. Armed with towering 20-foot antennas and cool-as-a-cucumber transmitters, these billboards jammed out exclusive Prime Day deals to those who tuned in.
Reimagining creativity: Redefining boundaries with a distinct love & pasion.
Result? Over 750,000 commuters ditched traffic blues for radio clues.
In this hit parade, 72% of commuters tuned in, rockin’ to a Listen Completion Rate of 89%. And a whopping 68% decided to dance their way to Amazon’s website or app.
Amazon’s “Prime Day Broadcast” was more than just a radio power move; it was a chart-topper that fused tradition with tech. It wasn’t just a campaign; it was a full-on radio rendezvous, proving that when it comes to making waves, Amazon knows how to turn up the volume in style.
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