Colors TV #SundayIsHerHoliday Campaign
We created a powerful campaign for Colors TV’s #SundayIsHerHoliday, aiming to spark a movement for gender equality at home. Conceptualized by Publicis India, the campaign sheds light on the unseen labor women perform daily and challenges the notion that weekends are truly a break for everyone. Through an emotionally compelling narrative, the film encourages men to recognize and appreciate women’s relentless efforts by ensuring they get a well-deserved day off—Sunday. Launched on Facebook, the campaign resonated widely, igniting conversations about shared responsibilities and driving meaningful social change.
WITH A KEEN EYE FOR AESTHETICS AND A PASSION FOR INNOVATION, OUR UI DESIGNERS BREATHE LIFE INTO THE USER EXPERIENCE.
BRAND STRATEGY
COMMUNICATION STRATEGY
CUSTOMER ENGAGEMENT
Our UX/UI design project goes beyond mere aesthetics; it is a holistic approach to enhancing digital experiences. We strive to create intuitive navigation, intuitive interactions, and seamless flows that empower users to effortlessly achieve their goals.
Collaboration is at the heart of our design process. We work closely with our clients, understanding their unique vision, brand identity, and business objectives. By aligning our design solutions with their goals, we create tailored experiences that drive engagement, conversions, and ultimately, business growth.
#SundayIsHerHoliday
The #SundayIsHerHoliday campaign is more than just a message—it’s a call to action. By inspiring a shift in perspective and encouraging shared responsibilities at home, the campaign aims to create a lasting impact, ensuring that every woman gets the break she truly deserves.
UNLEASHING CREATIVITY, THE INSPIRATION BEHIND OUR PROJECT
With every line of code and pixel perfected, our web design project breathes life into the virtual realm. We strive for pixel-perfection, crafting responsive designs that adapt flawlessly across devices and screen sizes.
"Working with Nayla™ on our inclusive and diverse photography project has been a joy. They truly understood our vision and created a space where every individual felt celebrated and represented. Their – commitment to capturing authentic moments and embracing diverse stories was remarkable. The team's professionalism and ability to make us feel comfortable allowed us to express our true selves during the sessions. "
– John Anderson
Project Manager
