Creating a Winning Identity for Dream11
The Brief
To create an identity for Dream11 on social media, engage fans on a conversational level, and drive app-installs.Consumer Insight
Indians love their cricket - we’re talking billions of fans. Talk cricket & everyone’s listening!Idea
To leverage cricket season (IPL + World Cup 2019) & give fans the thrill of being a part of their favourite sport on a fantasy platform, without compromising on the spirit of the game.How it works
Vis-a-vis a social strategy led by the proposition - ‘Ye Game Hai Mahaan’, we played on nostalgia (think: gully cricket and Sachin Tendulkar!) to drive fans to like, share, comment, and of course, create their ultimate Dream11 for each match.Ye Game Hai Mahaan
Check out the entire campaign "Yeh Game Hai Mahaan" by Dream11, where the love for cricket takes center stage! Experience the thrill, passion, and excitement that only cricket can bring, as Dream11 pays tribute to the game that unites the nation. Dive into the spirit of sportsmanship and join millions in celebrating cricket like never before.
UNLEASHING CREATIVITY, THE INSPIRATION BEHIND OUR PROJECT